Grab a coffee and take 5 minutes break with our Art Director Simon Ramsey:
Not sure about biggest, but definitely most embarrassing: One of my first jobs in print design shop many years ago, whilst I was still a very green designer, a lady walked and asked if we would create some nice bottle labels for her collection of essential oils and skin products. As you can probably imagine, the ingredients were weird and wonderful. After a very lengthy amendment process, the job became one I was glad to see the back of. I didn’t see her again for six months and assumed all was well. That is, until she stormed back into the shop one day demanding a refund. Checking the labels I then realised she had been bottling “hope” instead of “hops”!
Learning from this is clearly check, check and check again. Then check some more. Spelling mistakes these days in our digital kingdom are too common but equally embarrassing. In print it’s permanent. You learn that quickly…. Hopfully!